Wondering what the celebs are investing in these days? Apparently, the plant-based market is a huge trend among investors in Hollywood! From Travis Barker to Paris Hilton, check out the stars supporting the vegan movement with their outstanding ventures!

Natalie Portman

Investments | La Vie, Tender Foods, Oatly, MycoWorks, Bowery Farming, Ark Biotech.

A long-time vegan actress herself, Natalie Portman has also dabbled in plant-based food ventures. From backing Tender Foods’ realistic vegan meat to investing in MycoWork’s mushroom leather, she’s been a firm supporter of sustainable, animal-free brands and start-ups for years! She even helped La Vie, a Parisian plant-based pork start-up, raise €25M in a recent funding round.

Travis Barker

Investments | Crossroads Kitchen, MindRight.

Blink-182 drummer and vegan musician Travis Barker is no stranger to the vegan movement. He had been vegetarian since the young age of 15, but went totally vegan after surviving a brutal plane crash in 2008. Now, over 10 years after the crash, he’s a major player in the vegan movement, and has invested in brands like Crossroads Kitchen, a popular vegan restaurant; and MindRight, a plant-based nootropic-infused superfood company. Additionally, he’s just launched his own vegan startup, a CBD self-care company called Barker Wellness Co.

Rihanna

Investments | Partake Foods.

You may know that Rihanna is committed to cruelty-free products through her makeup brand, Fenty Beauty. However, that’s not all she’s done to support the vegan movement. She’s also invested in the WOC-owned, vegan, and allergy-friendly cookie company, Partake Foods! Thanks to Rihanna’s help, and other investors like Jay-Z and H.E.R., this company was recently able to raise $4.8 million in funding.

Katy Perry

Investments | Bragg, Impossible Foods.

Katy Perry has joined the long list of celebs who have invested in vegan companies. However, that’s not her only contribution toward the vegan market! She’s also acquired, along with other investors, the famous wellness brand Bragg Live Foods. You may recognize this brand for their apple cider vinegar, nutritional yeast, or their liquid aminos!

Jay-Z

Jaz -Z - Photo Credit: Mikamote / CC-BY-SA-3.0

Investments | Partake Foods, Impossible Foods, Simulate, Misha’s Kind Foods.

Did you know Jay-Z is a major investor in the plant-based food market? So far, he’s invested in at least four different companies offering vegan alternatives like allergy-friendly cookies, meatless burgers, chick’n nuggets, and artisanal dairy-free cheeses! Major props!

Robert Downey Jr.

Investments | Nobell Foods, Atlast Food Co.

This A-list actor’s investment repertoire features two major contributions — one, for Nobell Foods, and another for Atlast Food Co. The first, Nobell Foods, is a food-tech company dedicated to creating plant-based casein that is genetically identical to dairy-based casein. Casein is a protein that gives cheese its unmistakable texture and is the missing piece in most commercial vegan substitutes. The brand intends to use this plant-derived ingredient to make dairy-identical cheese. The latter, Atlast Food Co, is focused on creating mycelium-based bacon made with just six simple ingredients!

The star’s vegan investments are not only profit-driven. Downey Jr. himself is leaning toward a vegan diet, and has even ditched chicken meat! Through his initiative Footprint Coalition Ventures, he aims to lower carbon emissions by supporting sustainable startups like the ones mentioned above.

Leonardo DiCaprio

Investments | Hippeas, Beyond Meat, Califia Farms, and more.

This award-winning actor has many vegan investments under his belt and doesn’t seem to be stopping anytime soon. So far, he’s invested in vegan snack companies like Hippeas, plant-based meat-like industry giant Beyond Meat, and even plant milk brands like Califia Farms. Fun fact! He also backed the hard-hitting vegan documentary Cowspiracy, which premiered back in 2014.

Jaden Smith

Investments | Impossible Foods.

While Jaden Smith appears to have so far invested only in Impossible Foods, we have to give him credit for putting his funds toward the vegan movement in other ways. He’s even opened his own vegan restaurant called ‘I Love You’, which provides free plant-based meals for those experiencing housing insecurity!

Will.i.am

Investments | VAAY, Impossible Foods.

This vegan rapper and record producer is loud and proud about his vegan lifestyle! That’s one of the reasons he’s so quick to back companies he believes in, like VAAY and Impossible Foods. You’re likely familiar with Impossible Foods’ famous Impossible Burger, but you may not have heard of VAAY. It’s a German CBD company offering oils, bath bombs, pens, capsules, gels, and gummies to enhance general well-being.

“Getting behind people and investing and helping other entrepreneurs get on and bring a product to market, that to me is calming and peace because that’s all I know: hunting the dream,” shared the artist.

Daniella Monet

Investments | Outstanding Foods.

Have you ever heard of the vegan pork rinds called ‘Pig Out’? They were crafted by by the same chef who created the Beyond Burger! So, they have to be good, right? Actress Daniella Monet certainly thinks so. She is an outstanding investor in the company and has been raving about their products on social media! But, this is not the only vegan project she’s involved in.

She’s also one of the founders, along with Evanna Lynch (Harry Potter’s Luna Lovegood), of Kinder Beauty. This beauty subscription brand is focused on offering low-cost products that are all-vegan and free from harmful ingredients like parabens, sulfates, mineral oil, formaldehyde, and a long list of toxins listed on their site. Good for her!

Snoop Dogg

Investments | Outstanding Foods, Beyond Meat.

Snoop Dogg is also a major player in the plant-based market, as you may be aware of, after his famous collabs with Beyond Meat. However, he’s also invested in the plant-based snack company Outstanding Foods, and is incorporating plenty of plant foods into his diet, leaning toward a vegan diet himself!