Top 19 Cruelty Free Vegan Mascaras To Obsess Over!
You may be asking yourself, can mascara be non-vegan? If so, which ingredients are derived from animals? Typical mascaras may contain stearic acid (sometimes derived from animal fat) and beeswax. These ingredients are found in a large percentage of mascaras labeled as “non-toxic”, “natural”, and even “cruelty-free”. Although these labels are commonly associated with veganism, they do not always go hand-in-hand with vegan mascara or vegan cosmetics in general. That's why it can be especially tough finding natural mascaras that cover all of these bases.
On the other hand, some vegan mascaras may contain harsh ingredients, like propylene glycol, aluminum powder, heavy metals, parabens, etc. Keep reading to find out which mascaras are the most natural and safe for your eyes, and for the animals!
Our Pick: Izzy Zero Waste Mascara BLK
Price | $39.00 (One-Time Purchase), $85.00 (Yearly Supply: 1 Mascara + 1 Refill Every 3 Months for 1 Year), $35.00 + $19.00/Quarter (Quarterly Membership: 1 Mascara for $35.00 + 1 $19.00 Refill Every 3 Months).
Available Colors | Black, Brown.
Key Ingredients | Sunflower Seed Wax, Bayberry Fruit Wax, Glycerin, Carnauba Wax.
Ethos | Zero Waste Refill Program, Certified Carbon Neutral, Ethically Sourced Ingredients, Closed-Loop Business Model, Gives Back to Non-Profit Organizations (National Forest Foundation, Her Justice, and Pencils of Promise).
Made safe with non-toxic and vegan ingredients, this vegan mascara is totally clean, zero waste, and Certified Carbon Neutral. It even comes in a zero waste reusable shipper with no additional outer packaging. However, what you'll love the most is its ultra-effective curling and lengthening formula! If you can't get enough of this product, you'll want to go for one of their refill programs to receive a new supply every 3 months.
Once you've subscribed, send the shipper back every 90 days to receive a sterilized and refilled mascara. After 25 refills, you'll have left a 78% smaller carbon footprint than you would've with conventional brands. They also offset their carbon emissions by planting trees for each purchase. Just make sure to avoid tossing out your shipper or empty mascara to avoid their restocking fee!
Lengthening Vegan Mascaras
NYX On The Rise Vegan Mascara (EWG Score: 2)
Price | $12.00
Available Colors | Black.
Key Ingredients | Synthetic Beeswax, Rice Bran Wax, Carnauba Wax.
Ethos | PETA-Approved Cruelty-Free.
With a rounded hourglass brush, this mascara offers your lashes full-coverage and high pigmentation for the best possible results! NYX's On The Rise cruelty-free and vegan mascara will curl your lashes and give you that doe-eye effect.
Tower 28 MakeWaves Lengthening + Volumizing Mascara
Price | $20.00
Available Colors | Black.
Key Ingredients | Carnauba Wax, Synthetic Wax, Sunflower Seed Wax, Olive Oil Unsaponifiables, Castor Seed Oil.
Ethos | Vegan Mascara for Sensitive Eyes, Non-Toxic Formula, Ophthalmologist Tested, Allergy Tested.
Does your mascara tend to burn and irritate your eyes when you're removing it, or even while applying it? If that's the case, you may have better luck with this award-winning mascara! Formulated with zero animal products and boasting a clean, non-toxic ingredient list, this could be the best cruelty-free mascara for sensitive eyes! Plus, its smooth, lightweight formula leaves you with long, non-clumpy lashes for a natural, sophisticated look. Give it a try!
Ecco Bella FlowerColor Natural Mascara (EWG Score: 1)
Price | $21.95
Available Colors | Black, Brown.
Key Ingredients | Sunflower Seed Wax, Shea Butter, Glycerin, Carnauba Wax, Flower Cutins.
Ethos | Fully Vegan and Women-Run Brand, Non-Toxic Formulas.
This natural vegan mascara's ultra-pure, fragrance-free formula is water-resistant, and excellent for sensitive eyes! Instead of harsh chemicals, Ecco Bella uses natural clay and Flower Cutins coated iron oxides. As expected by its name, you'll find that it is in fact one of the most natural mascaras out there! Find it in black or brown varieties.
Tarte Gifted Amazonian Clay Smart Mascara
Price | $25.00
Available Colors | Black.
Key Ingredients | Rice Bran Wax, Amazonian Clay, Olive Esters, Carnauba Wax, Candelilla Wax, Pro-Vitamin B5.
Ethos | Formulated Without Toxic Ingredients or Allergens, Dermatologist Tested, Ophthalmologist Tested, 100% Cruelty-Free Mascara Brand.
Looking for a non-clumpy mascara with buildable volume for that false lash effect? This nourishing mascara features amazonian clay for volume, rice bran wax for lengthening, and carnauba wax for a smoother application. It also contains lash-caring ingredients like olive esters and pro-vitamin b5, so your lashes aren't dried out after removing it. Try this non-toxic, dramatic, and totally vegan mascara now!
Au Naturale Bold Statement Vegan Mascara
Price | $27.00
Available Colors | Black, Brown, Navy, Teal, Violet, Cobalt.
Key Ingredients | Xylitil Cocoate, Linoleic Polyglycerides, Candelilla Wax, Carnauba Wax, Hydrolyxed Quinoa, Vitamin E.
Ethos | Certified Organic Ingredients, ECOCERT Certified Ingredients, Handcrafted, Ethically Sourced Ingredients, Leaping Bunny Certified Cruelty-Free, Non-Toxic Formula, 100% Vegan and Cruelty-Free Brand.
Want to get more creative with your eye makeup? A fun way to do this is by going for Au Naturale's Bold Statement vegan colored mascara. It's available in six colors, including bright blue and purple! They also offer neutral black and brown tones. However, what we love most about this bold cruelty free mascara is that the formula is ultra-pigmented, lightweight, and non-irritating. All ingredients are ethically and sustainably sourced, handcrafted, and gluten free. Try it for your next vibrant look!
Omiana Vegan Black Lengthening Mascara (EWG Score: 2)
Price | $27.00
Available Colors | Black.
Key Ingredients | Candelilla Wax, Carnauba Wax, Chicory Root Extract, Sunflower Seed Wax.
Ethos | Fragrance-Free, Free From Synthetic Dyes, No Phthalates or Parabens, Safe for Sensitive Eyes.
Mica and titanium-oxide free, Omiana's vegan mascara for sensitive eyes is totally free from harmful chemicals! Curl and lengthen your lashes with their natural, plant-based formula.
Athr Beauty The Big Bang Mascara
Price | $28.00
Available Colors | Black.
Key Ingredients | Carnauba Wax, Rice Bran Wax, Candelilla Wax, Castor Seed Oil, Myrica Pubescens Fruit Wax, Jasmine Plant Extract, Black Diamond Powder.
Ethos | Non-Toxic Formula, Ethically Sourced Ingredients, Recyclable Through Pact Collective.
Crafted with jasmine plant extract, organic castor oil, and black diamond powder, this vegan mascara is designed for maximum shine, growth, strength, and volume! Plus, it's packaged in recycled plastic and features a biodegradable wand, making it totally sustainable. Try out this cruelty-free, low-waste pick today!
Inika Organics Long Lash Mascara (EWG Score: 2)
Price | $35.00
Available Colors | Black, Brown.
Key Ingredients | Carnauba Wax, Castor Seed Oil, Vitamin E, Magnolia Bark Extract, Sunflower Seed Oil, Kaolin.
Ethos | 100% Naturally-Derived Ingredients, Certified Organic Ingredients, PETA-Approved Animal-Test Free, Vegan Certified by Vegan Action, Plastic Neutral Certified Product, COSMOS Natural Certified.
With Inika's luxurious, lump-free, conditioning formula, you'll boast long, pigmented lashes all day! Formulated with nourishing vitamin E and natural oils, you can enhance and lengthen your lashes at the same time. Get visibly healthier lashes now by treating them to this all-natural vegan mascara!
FitGlow Vegan Good Lash Mascara (Estimated EWG Score: 1)
Price | $38.00
Available Colors | Black, Rich Navy, Brown.
Key Ingredients | Candelilla Wax, Carnauba Wax, Rice Bran Wax, Vegetable Collagen.
Ethos | Certified Organic Ingredients, Vegan-Friendly Collagen, Leaping Bunny Certified Cruelty-Free, 100% Vegan Brand.
FitGlow's organic vegan mascara formula lengthens and nourishes your lashes, all through pure plant power! Botanical extracts and protein will promote growth and help your lashes look fuller and healthier! Use it daily for optimal results.
Vegan Conditioning Mascara
Pacifica Beauty Vegan Collagen Fluffy Lash Mascara
Price | $16.00
Available Colors | Black.
Key Ingredients | Carnauba Wax, Jojoba Oil, Glycerin, Rice Bran Wax, Vegan Collagen.
Ethos | 100% Vegan and Cruelty-Free Brand, Vegan-Friendly Collagen, Non-Toxic Formula.
Coat every single lash in this rich, glossy vegan mascara and get ready to turn heads! Enriched with vegan collagen, it deeply conditions your natural lashes, leaving them longer and silkier than before. Meanwhile, the mascara brush made with natural fibers adds ton of fluffy length and volume! Its buildable formula allows for a natural or dramatic look, depending on what you're going for. Plus, its beautiful bottle is made of 100% recyclable glass for less plastic usage. Go for this natural, cruelty free mascara today!
Honest Beauty Extreme Volume Mascara + Bold Lash Primer
Price | $17.99
Available Colors | Black.
Key Ingredients | Carnauba Wax, Castor Seed Oil, Glycerin, Aloe Juice Powder.
Ethos | Natural Fibers, Non-Toxic Formula,
For a mascara that will leave your lashes more conditioned and voluminous than before, go for Honest Beauty's Extreme Volume dual-ended mascara!
First, you want to prime your lashes using their blue conditioning lash primer to add depth and richness. Then, switch to their mascara wand, which helps to build your lashes from root to tip, providing length, volume, and fullness! This unique mascara brush features three lengths of natural fibers so you can swivel through your lashes and produce a falsies effect. Rock bolder, healthier lashes with this two-step cruelty free mascara product!
Thrive Causemetics Liquid Lash Extensions Mascara
Price | $25.00
Available Colors | Rich Black, Brown Black, Deep Blue.
Key Ingredients | Glycerin, Carnauba Wax, Shea Butter, Castor Seed Oil.
Ethos | 100% Vegan and Cruelty-Free Brand, Non-Toxic Formula, Dermatologist Approved, Ophthalmologist Approved, Clinically Proven Safe for Sensitive Eyes and Contact Wearers.
Thrive Causemetics' flake-free tubing technology produces dramatic lashes every time! Meanwhile, their orchid stem cell complex nourishes and treats your lashes for a look that lasts beyond makeup removal.
Looking for a brown vegan mascara? Thrive Causemetics' Liquid Lash Extensions cruelty free mascara is available in three colors, including a dark brown! This vegan formula is totally non-toxic, formulated with zero parabens, sulfates, or synthetic fragrances. Instead, it's infused with conditioning ingredients like castor seed oil and shea butter for stronger, moisturized lashes. Plus, as a vegan tubing mascara, its removal is effortless. In fact, it should slide right off with warm water and a washcloth! Try it now!
Beautycounter Think Big All-in-One Mascara
Price | $30.00
Available Colors | Black.
Key Ingredients | Synthetic Beeswax, Rice Bran Wax, Candelilla Wax, Carnauba Wax, Glycerin.
Ethos | Clinically Tested for Durability, Non-Toxic Formula, Nourishing Science-Backed Ingredients, 31% PCR Recycled Resin Packaging, How2Recycle Partners.
Reveal the longest, healthiest lashes of your life by treating them to Beautycounter's Think Big All-in-One Mascara! This formula contains so many lash-caring ingredients, including their science-backed tripeptide technology, pro-vitamin B5, and a blend of natural plant-based waxes. They also use true black pigment instead of the toxic mainstream alternative, carbon black. Try out this non-toxic vegan mascara today!
Victoria Beckham Beauty Future Lash Mascara
Price | $30.00
Available Colors | Black.
Key Ingredients | Shea Butter, Glycerin, Niacinamide, Pro-Vitamin B5, Vitamin E, Sunflower Seed Wax.
Ethos | Dermatologist Tested, Ophthalmologist Tested, Safe for Contact Wearers, Hypoallergenic, Easy Removal.
For a mascara and lash treatment in one, swipe on a layer of Victoria Beckham's Future Lash Mascara. This serum and mascara product lifts and curls, so that when you remove it with just some warm water, you'll reveal longer, stronger natural lashes! This vegan conditioning mascara is also smudge-proof and sweat-proof, making it perfect for everyday wear. Get your hands on this luxury vegan mascara now!
Vegan Waterproof Mascara
Gen See Spectator Sport Mascara
Price | $23.00
Available Colors | Black.
Key Ingredients | Carnauba Wax, Rice Bran Wax, Japan Wax, Sunflower Seed Wax, Pro-Vitamin B5.
Ethos | 26% Biobased Sugarcane Packaging, Negative Carbon Footprint, Ophthalmologist Tested, 100% Vegan and Cruelty-Free Brand.
For a water-resistant mascara that doesn't compromise on volume or length, go for Gen See's clean Sport Mascara! Its formula is 91% naturally-derived, and totally composed of non-toxic ingredients. It's also ophthalmologist tested, so you can be sure it won't irritate your eyes. And best of all, it should hold up even through the sweatiest of workouts! Put this vegan mascara to the test the next time you hit the gym or track!
Caliray Come Hell or High Water Clean Mascara
Price | $24.00
Available Colors | Black.
Key Ingredients | Carnauba Wax, Argan Oil, Synthetic Wax, Vitamin E.
Ethos | Non-Toxic Formula, Easy Removal, Microplastic-Free, 100% Recycled Ocean Plastic Tube, 100% FSC Certified Post-Consumer Recycled Paper Box.
Another cruelty free tubing mascara, Caliray's Come Hell or High Water is smudge-proof and water-resistant, but can be removed easily with some warm water and a gentle massage. The multi-dimensional fibers on its teddy bear brush produce extra length and precision application. Meanwhile, its smooth and creamy texture allows for buildable volume and zero flaking. A must-try vegan mascara!
Elate Beauty Essential Mascara
Price | $30.00
Available Colors | Black, Brown.
Key Ingredients | Organic White Tea, Olive Oil Esters, Carnauba Wax, Glycerin, Bayberry Fruit Wax, Jojoba Seed Oil.
Ethos | Sustainably Sourced Plant-Based Ingredients, Non-Toxic Formula, Vegan Mascara for Sensitive Eyes, Packaged In a Recyclable Glass Vial and Water-Treated Bamboo Lid.
This water and sweat-resistant mascara is perfect for busy eco-conscious beauty lovers! Its formula is totally non-toxic, naturally-derived, and recyclable through their PACT partnership. In fact, over 95% of their packaging is either reusable, recyclable, or plantable! Meanwhile, all of this brand's products are totally vegan and cruelty-free, and their mascara is 75% organic. You also may be happy to know they offer two varieties: black for bolder lash looks and brown for a natural no-makeup look. Support their incredible eco-friendly initiatives by trying out one of these long-lasting vegan mascaras today!
Vegan Waterproof Mascara
Eyeko London Beach Vegan Waterproof Mascara
Price | $24.00
Available Colors | Black.
Key Ingredients | Coconut Oil, Maqui Fruit Extract, Açaí Fruit Extract, Strawberry Fruit Extract, Goji Berry Fruit Extract, Black Mulberry Fruit Extract.
Ethos | 12 Fruit Extracts, Long-Lasting, Naturally-Derived Ingredients, 100% Cruelty-Free Brand, Dedicated Vegan Range.
Have you heard of this Korean-inspired cruelty-free mascara brand? Eyeko enhances their products with natural botanicals for extra conditioning and antioxidant power! For instance, their waterproof mascara does more than just define your lashes. It's infused with coconut oil and 12 natural fruit extracts!
This plant powered formula lifts, curls, and conditions, so you can achieve longer, healthier, more voluminous lashes every time! Plus, although it's totally waterproof and beach-approved, it's not a pain to remove; a cleansing balm or a small washcloth soaked with some eye makeup remover will do. Time to test this long-lasting, non-toxic vegan mascara at the beach!
Ere Perez Avocado Vegan Waterproof Mascara
Price | $28.13
Available Colors | Black.
Key Ingredients | Carnauba Wax, Soybean Oil, Cacahuananche Oil, Avocado Oil, Sweet Almond Oil, Camelia Seed Oil, Mamey Seed Oil.
Ethos | Long-Lasting, Alcohol Free, Non-GMO Ingredients, Safe for Sensitive Eyes, PETA-Approved Cruelty-Free, UN Global Impact Signatories, Certified Carbon Neutral by The Carbon Reduction Institute.
A low-irritation, all-natural vegan mascara for sensitive eyes, Ere Perez's one-of-a-kind waterproof mascara is totally vegan! In fact, it's one of the only totally natural waterproof mascaras available on the market today. This unique formula is powered with clean botanicals like cacahuananche, avocado, sweet almond, and mamey. And best of all, they're all non-GMO and sustainably sourced! Give this fabulous vegan waterproof mascara a try!
Find the perfect formula for you? These non-toxic, 100% vegan mascaras are safe for almost all eyes, and can help your nourish and grow your natural lashes! Try out one of these pure, cruelty-free options, that prove you don't have to sacrifice quality when purchasing cleaner, healthier products. Thank you for caring for the animals and our planet!
