Katy Perry and Oprah Winfrey Invest in Apeel Coating
Have you ever waited just a tad too long to eat that avocado, and opened it only to reveal a grey, mushy mess? Or what about those mangoes that spent a week on the counter before turning brown? If this is a common problem in your household, you’ll be thrilled to learn about Apeel! This entirely plant-based, edible, odorless, and tasteless coating helps your fruits and veggies last two times longer than they would naturally!
Food waste has become a huge problem in the U.S. In fact, about 30-40% of our food supply is thrown away! However, by using different parts of plant foods, like the peel, seed, and pulp, the Apeel team is able to use nature’s own preservation methods to enhance the freshness in our foods. They’re now working with companies like Nature’s Pride to bring long-lasting fruits and veggies to the produce section in certain countries—starting with mangoes in Denmark and avocados in the U.S!
Apeel is now determined to combat food waste by expanding to other European countries like Norway, Sweden, Belgium, and more. In fact, it was even valued at over one billion dollars after receiving financial backing from huge investors like the Government of Singapore Investment Corporation, Katy Perry, and Oprah Winfrey!
Would you eat fruits and veggies treated with Apeel? Let us know in the comments below!
